New commissary brands hit Fairchild

FAIRCHILD AIR FORCE BASE, Wash. -- Commissaries across the United States started seeing the rollout of the Defense Commissary Agency’s (DeCA) new commissary brands "Freedoms Choice" for food items and "HomeBase" for nonfood items at the end of May and beginning of June with bottled water, plastic bags and paper products.

“These are going to be a great deal for customers,” said Eric Quantock, Fairchild AFB commissary store director. “[DeCA] brands are going for higher-end quality and customers will benefit from price savings in the long run.”

Over the next three-to-four years, patrons will see the gradual rollout of "Freedoms Choice" and "HomeBase" products in their commissaries as DeCA plans to increase the commissary brand inventory to about 4,000 items.

“We are excited to finally begin offering commissary brands,” said Joseph H. Jeu, DeCA director and CEO. “An overwhelming number of our patrons said they would purchase store brands if we had them.”

DeCA will continue to optimize its product assortment to ensure patrons have a wide range of choices, between commissary and national brands, at competitive prices, Jeu said.

“Our commissary brand products will have the same quality and frequently will be produced on the same manufacturing lines as national brands, meeting the same high quality standards,” Jeu said. “Freedoms Choice and HomeBase will give our patrons another chance to save money without sacrificing quality, on brands priced significantly lower than national brands.”

For more information on DeCA’s commissary brand program visit: https://commissaries.com/documents/contact_deca/faqs/private-label.cfm